The Director is responsible for leading a team of 7 professional staff that will help to design and execute a comprehensive and aggressive Annual Fund program to increase unrestricted annual giving to $5M, increase restricted annual giving to $3.3M and increase alumni participation to 35%. We are looking for a person who can successfully increase retention of existing donors and focus on acquisition of new donors while creating unique engagement opportunities that will encourage current donors to increase their level of support. The ideal candidate will understand the diversity of a variety of constituencies including: alumni, parents, students, faculty, staff, businesses, and friends.
Current Annual Giving programs include reunion class agent program, leadership giving outreach through the Terrace Council giving society, paid student telemarketing program (the Affiliates), senior class gift drive, parent philanthropy, corporate matching gift program, direct mail, email, phone, digital marketing and social media outreach, and solicitation of local businesses through the Community Scholars Program. The Director will be expected to utilize all available data to design targeted strategies that will maximize giving, participation, and volunteerism from all constituency segments. The Director uses data analytics to evaluate current annual giving programming and make necessary program adjustments and improvements; evaluate giving trends to achieve fundraising goals during the fiscal year, and to set annual goals and objectives; and serves as project manager for the development of annual giving materials, which includes creating and managing budgets, securing resources, scheduling and delivering materials to appropriate constituents.
As part of the Annual Giving and Alumni & Parent Engagement team, the annual giving staff works to leverage and assist engagement efforts including ReUnion, Homecoming and Family Weekend, regional events, parent programming and recent graduate efforts. The Director will perform an annual comprehensive analysis related to all aspects of the annual giving program. The Director will manage a portfolio of Annual Fund major gift prospects.
Qualifications: Bachelor’s degree required; Minimum of 5 years of fundraising experience at an institution of higher education, or in other comparable fundraising settings. Experience running successful Annual Fund campaigns which incorporate: social media outreach, direct mail, phone programs, online solicitations, digital marketing, reunion and class giving appeals, working with volunteers, and cultivating and soliciting leadership level Annual Fund gifts; Must possess a keen understanding of annual giving strategies; have knowledge of emerging trends in annual giving, proven leadership skills, including a track record of effectively training and managing a successful Annual Fund operation. Must have a sense of humor, be a team player and be a highly motivated individual who can meet goals and objectives in an already successful and complex Annual Fund program; Excellent oral and written communication skills necessary.
Some travel, weekend and evening work are required to successfully perform the duties of the Directorship.
Note: All new hires of Union College are subject to a thorough education, work experience, and criminal history background check.
Officially chartered in 1795, Union College is the fifth oldest liberal arts college in the country. Located in the Capital District of New York State, Union is a highly selective residential and undergraduate college, home to 2,200 students and 220 faculty, and offering 44 majors. Union was the first liberal arts college to rethink the traditional liberal arts education and adopt an engineering curriculum. That pioneering approach continues today with an education that encourages students to work beyond the limits of disciplinary boundaries, allowing them to think globally and lead innovatively in a world where problem solving requires breadth across humanities, arts, social sciences, science, and engineering.
Union College offers an exceptional benefits package that includes medical, dental, and vision insurance, life and disability coverage, a generous 11% retirement plan contribution and tuition remission.
Diversity at Union College
Union College is an equal opportunity employer and strongly committed to student and workforce diversity. Increasing diversity on campus is a critical priority for Union, one that is integral to our mission of preparing students for a globally interconnected world. Union provides a blend of intellectual, social and cultural opportunities to facilitate the integrated academic, social and personal development of a diverse community. We value and are committed to a host of diverse populations and cultures including, but not limited to, those based on race, religion, disability, ethnicity, sexual orientation, gender, gender identity, national origin and veteran status. Union College is committed to providing access and will provide reasonable accommodation in its application process to individuals with disabilities that request such accommodations.
Union College will not discriminate in the recruitment or selection of faculty and employees, or in any other area of employment, on the basis of age, sex, race, national origin, religion, religious belief, disability, sexual orientation, gender identity or expression and veteran status. In this regard, opportunities for advancement will be made available without bias. The College is also subject to state and federal laws, supports efforts to attract and retain fully qualified women and other minority group members for faculty and other positions. Union College will comply with the letter and intent of all State and Federal laws and applicable orders pursuant to Equal Employment Opportunity and Affirmative Action.